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Designing Behaviour Change: From Behavioural Insight to Concept Development Using the COM-B Model
Introducing the Concept: Your 15 Minutes Your 15 minutes is a digital product that helps users who want to stop smoking quit for good in...
Ashling Di Gloria
Jan 18, 20234 min read
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Designing Effective Interventions: Research Triangulation and Substantiation for Concept Development
Chosen methodology and reasoning The methodology used in this project included the following methods: Worksheets and COM-B model from the...
Ashling Di Gloria
Jan 18, 20233 min read
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Breaking the Addiction: Behavioural Insights and Effective Interventions for Quitting Smoking
Problem definition The problematic behaviour that I have targeted during the course "Consumer Insights" is smoking. I am a former smoker...
Ashling Di Gloria
Jan 18, 20232 min read
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15 Minute Alternatives: Navigating Social Situations as a Non-Smoker
Smoking is not only a physical addiction but also a social one. Many people smoke as a way to cope with stress, relax, or socialise....
Ashling Di Gloria
Jan 11, 20232 min read
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Achieving a Smoke-Free Life: Strategies for Implementing Psychological Capability
Smoking is not only a physical addiction, but it also has a strong psychological component. To effectively quit smoking, it's important...
Ashling Di Gloria
Jan 11, 20233 min read
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The Power of Reflecting on Your Reasons to Quit: Staying Motivated on the Journey
Quitting smoking can be a challenging task, but the benefits of doing so are undeniable. Reflecting on these benefits can serve as a...
Ashling Di Gloria
Jan 11, 20232 min read
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